Ashburn, VA (March 30, 2026) – Fratello Cigars is proud to introduce Camo Cigarillos, the company’s debut in the flavored cigarillo segment, at PCA 2026 in New Orleans. 

“Fratello has a growing customer base that expects us to innovate and push boundaries, and that is exactly what we are doing with Camo Cigarillos,” said Omar de Frias. “Our goal is to stand out at the point of sale while delivering new experiences to our customers.”

Crafted in a 4 x 30 format, Camo Cigarillos are designed to deliver a flavorful smoking experience with the boutique quality Fratello customers have come to expect.

The national launch of Camo Cigarillos will take place with Smoker Friendly, one of the largest tobacco retail networks in the United States. 

Available Blends

Blue Lush – A smooth, aromatic cigarillo with a lush profile and a soft, sweet finish.

Ruby Glow – A rich, warm expression with layered character and a rounded finish.

Island Green – A fresh, vibrant blend with cool and dark character finish.

Golden Bee – A mellow, aromatic cigarillo with warm sweetness and a smooth finish.

Product Details

Packaging: Box of 50 (5 tins of 10)
MSRP: $19.99 per 10-count tin
Shipping: August 1, 2026

“With Camo Cigarillos, we are building on the momentum of the Camo brand with a product designed for strong sell-through, repeat purchases, and modern retail performance,” said de Frias. “This will be a regular stock item for Fratello Cigars.”

Ashburn, VA (March 18, 2026) – Fratello Cigars announces one of its most innovative cigars, The Fratello Smooth and Strong. Designed to challenge traditional smoking norms, this new release places the experience directly in the hands of the consumer.

“This project is easily one of the most challenging projects I have had the pleasure to work on. We blended a cigar where the consumer decides if they want to start their smoking experience, Smooth and Creamy or Strong and Spicy,” said de Frias.

The Fratello Smooth and Strong debuts in a 7 x 52 vitola and is crafted to deliver two distinct smoking profiles within a single cigar. Depending on which end is cut and lit, smokers can begin with a refined, mellow introduction or a bold, full-bodied expression.

The cigar is comprised of a Habano Ecuador HVA wrapper, Indonesian binder, and fillers from Pennsylvania, Nicaragua Estelí, and Nicaragua Condega.

DETAILS:

• Vitola: 7 x 52
• MSRP: $17.00 per cigar.
• Production: La Aurora Factory DR.
• Shipping: June 1^st
• Packaging: 30 Count Boxes

Two years in the making, Smooth and Strong represents Fratello’s commitment to innovation and to redefining the premium cigar industry. The cigar is limited to 12K Cigars, and the company plans to launch the Smooth and Strong every two years.

Ashburn, VA (March 4, 2026) – Fratello Cigars is pleased to announce the upcoming release of the Fratello USA 250, a commemorative blend honoring the United States’ 250th Anniversary (Semiquincentennial), to be celebrated on July 4, 2026.

The Fratello USA 250 pays tribute to the original thirteen colonies that formed the foundation of the United States in 1776: Delaware, Pennsylvania, New Jersey, Georgia, Connecticut, Massachusetts, Maryland, South Carolina, New Hampshire, Virginia, New York, North Carolina, and Rhode Island. These colonies declared independence from Great Britain, leading to the Revolutionary War and the birth of a new nation.

“This project represents more than a milestone; it represents legacy, resilience, and the entrepreneurial spirit that built this country. The 13-count box symbolizes the original thirteen colonies — the core of a nation that changed the world,” said Omar de Frias.

The Fratello USA 250 is part of Fratello’s PURO Collection with a cigar composed of a Nicaraguan Wrapper, USA PA broadleaf binder, and PA and Dominican Filler tobaccos. The cigar is presented in a 6 x 54 Toro and is limited to 250 Boxes.

DETAILS:

• Vitola: 6 x 54
• MSRP is set at $20.00 per cigar
• Production: Joya de Nicaragua Factory
• Shipping: June 1, 2026.

Springfield, VA (January 30th, 2026) – Fratello Cigars is proud to announce its newest distribution partnership in Montenegro with Casa de Puros, a premium cigar importer and market-leading distributor known for elevating cigar culture across the Balkans.

Founded with a passion for craftsmanship and authenticity, Casa de Puros has built a respected reputation for introducing curated premium cigar brands to Montenegro’s expanding cigar community. The company’s distribution network includes boutique lounges, luxury hotels, and specialty tobacconists, with a focus on education, personalized service, and elevating the cigar experience in Montenegro.

“This collaboration marks an exciting step for us,” said Omar de Frias, Owner and Founder of Fratello Cigars. “Montenegro’s cigar culture has been growing in a very intentional and passionate direction. Casa de Puros shares our belief in community, storytelling, and the celebration of craft. We are thrilled to work with a partner that leads with both heart and expertise.”

Casa de Puros Executive Director, Milica Popović, added: “Fratello’s identity and story resonate deeply with cigar lovers who embrace discovery, heritage, and authenticity. Omar’s journey and the expressive character of the blends are a perfect match for the Montenegrin market. We are proud to welcome Fratello into our portfolio and look forward to building something meaningful together.”

Fratello Cigars continues to expand its global footprint with active distribution throughout Europe, Asia, The Americas, and the Middle East. With this new partnership, Fratello strengthens its presence in the Balkan region while continuing to prioritize quality relationships, storytelling, and innovation in cigar-making.

Fratello Cigars currently has distribution in the Netherlands, Spain, Dominican Republic, Thailand, Czech Republic, Slovakia, Switzerland, Brazil, Australia, Macao, China, New Zealand, Sweden, Norway, Romania, UAE, Cyprus, Qatar, Malaysia, Latvia, Germany, Luxembourg, Israel, Iceland, Trinidad & Tobago, Belgium, Reunion Island, United Kingdom and now Montenegro.