The cigar market is crowded with up-and-coming labels. That's great news for connoisseurs of the leaf but for new companies it requires colossal effort to gain attention and market share. It demands nothing less than the embrace of hard work as a thing of honor in its own rigth. One fairly new label examplifying that value is Fratello, a company that produces high-quality, chocolate-colored, full-flavored cigars that are winning praise of reviewers. The way this promising new brand came to existence tells an intriguing story, even a somewhat improbable story. It is a tale that holds lessons for dreamers of stripe: Our dreams deserve and require careful planning, but the greatest force multiplier of all is hard work.